Commercial Videos: Why It Important for Businesses Growth & Brand Awareness

Commercial video production, including commercials and video ads, is not an option in Columbus; it is a must. A commercial video provides focus, brand recognition, and sales. In this article, you will learn how video ads and brand awareness videos can benefit your business and take your commercial video ads to the next level.

Key Takeaways

• Video ads are essential for a company nowadays because they help businesses grab the attention of their customers, increase brand awareness, and, eventually, conversion rates.
• Studies show that high-quality video ads shared globally increase SEO rankings and social media shares, enabling enterprises to expand their consumer base.
• Selecting the right commercial video production company can help determine the quality of content created, its longevity and emotional appeal, and its ability to translate into business growth.
  

Introduction

It's a seismic shift in media consumption, as impressive numbers show: Since the pandemic, online media consumption in the US has increased 215 percent. Smartphones, which serve as the core of our digital life, now act as the window to the world as the device for video usage for 77 percent of surveyed users. According to Facebook, we are 1.5 times more likely to watch videos daily from those small screens than the desktop.

Given that technological innovations continually improve smartphone capabilities, 68 percent of marketers will participate in commercial video marketing by 2025. When YouTube was first created in 2005, you could see the shape of futuristic video ads around the corner. Now that 90 percent of businesses use video advertising to engage visitors, it has become an invaluable tool for attracting and holding attention.

Capturing Attention with Video Ads

In today's digital age, video content has become the favored way to engage with audiences, capturing attention and sparking conversations. In a relationship between social media and short video ads, each swipe, tap, and click turns social media platforms into stages for brand performances.

Videos have become the main focus, with YouTube paving the path for their rise in popularity. Across different channels, 90 percent of businesses agree that video ads work. Your brand's narrative can come to life in video ads that amplify brand awareness.

Enhancing Brand Recognition

Video marketing and the medium of video itself enhance brand awareness and are crucial elements in website development. Adding videos to your marketing strategy means you no longer need to undergo lengthy processes to achieve brand recognition.

Your brand story and messages are etched more profoundly into the viewer's memory through the sights and sounds that shape the narrative and storyline of successful video ads. A video turns your brand into an experience your audience will remember and encourages them to identify with a brand on a deeper level.

Boosting Conversion Rates

Smart marketers widely recognize the potential for converting viewers into buyers through video marketing. Many factors influence a company's growth in terms of conversion rates. By analyzing the company's current conversion funnels, the step-by-step process of attracting users and moving them to the point of sales, bottlenecks are identified, and video content is designed to maximize that flow.

Or personalize an experience, tailoring it to mean something to a specific viewer because it recognizes their personal browsing behavior and playing history. You can achieve this by:

• Customizing content based on user preferences and interests
• Sending targeted emails with personalized recommendations
• Using dynamic website elements to show relevant content to each user

Even your video elements can be subject to A/B testing to perfect your digital strategy, so not only does your message appear in front of the right person, it motivates them to do something about it.

With help from precisely targeted landing pages and persuasive video ads, people are starting to look at these sites and not just look at them but buy from them, too. Every minute devoted to consuming video content on your site helps lift user engagement, facilitating that gradual and inevitable maneuver in which a passive visitor is eloquently transformed into a productive and self-sufficient customer.

Improving SEO Rankings

commercial video ads are your secret weapon for increasing your site's rankings, helping viewers, and ensuring they stick around as long as possible. Including effective keywords and video sitemaps will make your brand more discoverable and get massive organic traffic to boost your search engine optimization efforts.

Making your website multimedia-rich increases the value provided by your website, which search engines like Google or Bing consider and improve your rankings. This means that in addition to pushing more organic visitors to your site, search engines present this multimedia awesomeness from your site in its main search results and dedicated video search tab. Framing your video correctly for different platforms can also help you rank better on Google ads. Ranking videos on a platform like YouTube presents your content directly to millions of viewers daily. Furthermore, a video ad is more interesting and shareable, making it more likely to receive backlinks.

Increasing Social Media Engagement

The pursuit of growth in social media relies upon engagement and the help of commercial videos. It doesn't just increase the chance someone will see the content; they'll also share it, like it, and talk about it: on Twitter, video increases engagement 10-fold. You see that across platforms.



In 2019, more than half of consumers shared content they liked. Engagements like these can multiply your brand's audience exponentially.

Showcasing Products and Services

Video is beneficial for explaining products and services. Explainer video maker tools can create product explanation videos that are hands-on reviews allowing customers to see features and benefits, learn how to use the product, and walk away feeling confident that they have made the right choice.

Building Trust and Credibility

Video is a foundation for building credibility and trust in every customer relationship. Good video production reflects professionalism and confidence in your brand. Testimonials are authentic customer voices; their stories will be more persuasive to potential clients and have more trust attached than anything else you can share. Stories are not 'feedback'. They are experiences that your clients can share. They help articulate your services' actual results and the tangible impact on your clients.

Behind-the-scenes content pulls back the curtain, exposing the work culture and artisanal skillsets that define your services, adding a human element to your brand. Brand humanity is further recognized in personalized video messages, which share your commitment to customers and enhance satisfaction and loyalty among your client base. Humane, personal, and memorable video experiences reinforce your brand's client relationships.

Versatility Across Platforms

This versatility is where video shines, enabling you to transcend boundaries and elevate engagement across these platforms. When you create a video for one platform versus another, you achieve significantly greater distribution when you feed that video across other platforms. We have a YouTube, a TikTok, and an Instagram culture with nuanced and, at times, divergent audience bases. Your messaging must be tailored to that context if you want to make an impact.



Less obvious digital marketing strategies, such as email marketing, work to foster leads with commercial video production that not only demonstrates the benefits of the products but also incorporates a buy function.

Real-World Examples from Columbus Businesses

There's no better example of the value of video where local businesses have embraced the idea of using video advertising to get people's attention, stand out from the crowd, and sell their products.

This is only one of many instances of Columbus firms using commercial videos to establish themselves and support their businesses.

Choosing the Right Video Production Company

The most important decision you'll make after pursuing videography is selecting the right video production company. Your chosen video production company will be the creatives responsible for making your vision a reality. Experience, portfolio quality, and testimonials from past clients will help narrow your options.

Suppose the company you hire has produced a commercial video that reaches a broad audience. In that case, you have affirmative proof that they are professional and invested enough to do a great job and engage with your target audience. One of the best ways to establish the overall quality of the company's work and approach with previous clients is through robust case studies and testimonials. In addition to technical knowledge about filming, editing, and sound, incredible communication and collaboration skills are vital to ensure you get what you want and more. It's a team effort.

Summary

We can guarantee that having commercial videos produced for your business is a real game-changer. Video advertisement has become an essential component of modern digital business strategy, from grabbing viewers' attention to increasing sales conversion rates and improving SEO rankings to strengthening your brand. Whether through engaging in conversation on social media, helping users remember a brand or a product, or enhancing trust and reputation, businesses have found new ways of engaging with their users. Video's flexibility and versatility across digital platforms and real-world success stories from Columbus businesses prove that video is essential for companies. Video advertisement helps businesses reach their target audience, from one-person start-ups to multi-national corporations. As you begin your journey into this exciting medium, it's important to know that working with the right commercial video production company can make all the difference.

Frequently Asked Questions

How have commercial ads changed since the launch of YouTube?

Since the launch of YouTube in 2005, commercial ads have drastically changed. It is now an indispensable part of digital marketing strategies. In 2020, ninety percent of companies utilized video to attract visitors and promote their brand.

Can commercial content impact SEO rankings?

Yes, commercial content can improve your SEO by increasing page quality, visitor engagement, and backlinks to your pages. These signals to search engines that you are providing valuable content.

What types of video creation are most effective for social media engagement?

If you want more engagement on your social media, create entertaining and viral videos with multiple content in the form of polls, clickable landing pages, etc. This will increase your content's engagement by delivering more likes, comments, shares, and clicks.

How important is video quality in building trust and credibility?

Videos can be very effective for building trust and credibility because people see that you have put thought and care into creating one, and so they regard your business as more professional and credible. If you're selling things, your customers will think: This business must have good-quality products if it's made this video!

What should I look for when choosing a commercial video production company?

Focus on their portfolio, client testimonials, technical proficiencies, and responsive, clear communication so you can check off all your video production boxes. Happy hunting!